The Best Resources For Cosmetic Packaging Mockups
Launching a new cosmetic product often requires proof of concept as well as a design and presentation so real that product designers, your marketing team, and manufacturers can visualize your beauty product as if it was in front of them.
Compelling product pitches first need a visual design that combines primary packaging with labeling. The next step is to bring them together in a visual that will require a next-level mockup. This step is crucial before a beauty product can be moved to investment, production and ultimately a new product launch.
If you are involved in a launch and want to learn more about mockups, we have created a resource guide to make the most out of your next beauty product pitch.
Strategies For Luxury Cosmetic Mockups
A mockup should consider a few key strategies built to make your pitch as persuasive and powerful as possible. There are several ways to go about creating a mockup.
1. Contract Out Your Mockup
Hiring a designer can come at varying costs and skill levels, but also with a high degree of experience. Contracting a designer to create your mockup will eliminate the learning curve. In addition, a designer will likely include some elevated touches that can make the difference between an amateur presentation and ready to launch a luxury product.
2. Use Mockup Templates
Using the multitude of mockup templates available is a perfectly hassle-free way of presenting a product. While it might not give your product a bespoke feel (many of the stock mockups are seen repetitively across presentations), it can give life to an idea and is especially handy if you have a tight deadline.
3. Create Your Own Mockup Templates
Creating your own mockup templates or hiring a designer to do them for you is a great way to bring a unique visual life to your products that can be customized to brand specificity. Having these on hand can save time while having your own custom touches will eliminate the “stock” aspect of getting a frequently used template online.
What Are The Keys To Making a Good Cosmetics or Skincare Mockup
In order to create the maximum “wow factor” in telling your brand story or persuading a pitch to go to market, there are a few keystones to keep in mind.
1. Know The Product Story, Audience, and Vision
Refer to a brand's pitch deck and style guide to make sure every detail is in line with the image, vision, and story. Make sure the mockup matches the purpose and tone of the product.
2. Make It Crystal Clear
A mockup with poor resolution will defeat the entire purpose of the exercise. The execution of the mockup reflects in the execution of the product. Some mockups end up as poster-sized pitches. The images should be high resolution, come in multiple formats, and should be easily editable if changes need to be made quickly.
3. Make The Product The Star
Beware of using patterns or high-contrast imagery in the elements that will distract the eye from the product or don’t serve the brand’s image.
4. Not All Hands Tell Your Story
Humans sell products. While it can be a clean and minimal way to showcase a product, a sparse background doesn’t always serve the product best. Many cosmetics, skincare, and body care lines will involve a range of body parts, skin types, and colors.
Make sure your person matches your product. For example, if you are selling a moisturizing lipstick, avoid using a dry pair of lips! Know your target audience and also be aware of cultural sensitivities.
What Resources Are Best For Beauty Mockups
If you are new to mockups, looking to hire a designer, or just need a little creative inspiration, there are plenty of resources to draw from.
- Envato Elements is a well-known resource for design assets and customizable mockups, both free and paid.
- Mockup Tree offers hundreds of thousands of free mockup templates and offers a wide variety of objects and dimensions.
- Layers is designer favorite, offering elevated, highly stylish templates that can be purchased in bundles.
- Creative Market not only provides mockup templates but will also accelerate your projects with a wealth of design assets.
- Upwork is an ecosystem of freelancers with a range of experience and price points that can get the job done using your vision and their legwork. If you aren’t quite there with the learning curve of creating mockups and have a deadline, this is a great resource to find high-quality mockup designers (or to ask them to make you a custom template) by browsing their portfolios.
